Masking continues to remain a popular trend in skin care as brands continue to launch products in the category. According to Dana Kreutzer, senior analyst, consumer products, Kline & Company, Parsippany, NJ, masks that are “Instagram-friendly”—such as sheet masks or colorful peel- or wash-off masks—are especially dominant in the marketplace as social media remains prevalent in the lives of consumers.

For example, popular beauty brand Milk Makeup has added masks to its collection. See the slideshow for more on these launches.